Infused Pre-Rolls (the growth engine).

Pre-rolls have shifted from an impulse add-on to a top-basket driver, led by infused SKUs that blend milled flower with concentrates for higher potency and consistency. In California, Jeeter remains the category’s pace-setter—commanding the state’s largest pre-roll share—with STIIIZY 40’s, Sluggers, Kingpin, and Presidential rounding out a competitive set. The “why” is simple: ready-to-use convenience plus diamond/rosin upgrades that feel premium without requiring hardware. Recent market reporting pegs infused pre-rolls as the spark behind category growth and confirms Jeeter’s leadership in California by share and dollars.

Gummies (still the edible workhorse, now with “sleep” stacks).

Gummies continue to dominate edibles—roughly 74% of U.S. edible sales by format—because they’re dose-predictable, portable, and easy to brand by effect. Wyld and Kiva/ Camino define the national playbook: fruit-forward SKUs, clean labels, and cannabinoid blends (THC + CBN or 1:1:1 THC/CBD/CBN) that map to need states like sleep or calm. Notably, CBN-positioned “sleep” gummies have exploded in California, jumping from ~4% of edible share in 2020 to ~25% in 2025, with top sellers from Wyld and Kiva Camino anchoring the surge—evidence that effect-forward positioning wins, even as clinical literature continues to evolve.

Cannabis Beverages (small share, outsized buzz).

While beverages remain a sub-1% dollar share of total cannabis sales, the segment is punching above its weight with double-digit growth year over year and strong recruitment of alcohol-moderating consumers. Q1-2025 tracking shows beverages up ~15% YoY, accounting for 6% of edible dollars, with brands like Cann, Uncle Arnie’s, Keef, and MSOs piloting THC drink lines to meet “sessionable” use-cases. The appeal: fast onset, familiar rituals, and social substitutability for beer/wine.

Live Resin & Solventless in Vapes (premium inputs migrate mainstream).

Vape remains a top-two category nationally, but the mix is tilting toward live resin and solventless rosin SKUs that promise better flavor fidelity and fuller spectra. Trend work shows rosin cartridges gaining share in recent years; operators that can scale solventless inputs—or at least lead with authentic live resin—are earning repeat customers. Expect more rosin disposables and live resin pods as brands chase connoisseur flavor with grab-and-go convenience (think 710 Labs rosin carts in mature markets and live-resin lines from mid-sized players).

Multi-Packs & Value Architecture (the quiet differentiator).

Unit economics still matter. Multi-packs in pre-rolls (e.g., Baby Jeeter 5-packs) and gummies (20-count “effect” SKUs) keep price-per-experience attractive, while preserving brand premium. Category data consistently shows multi-pack infused pre-rolls ranking at the top of sales charts because they meet both the potency and value brief in a single purchase.

Brand Callouts to Stock (or compete against)

• Jeeter (infused pre-rolls): category leader by share and dollars in CA; multi-pack “Baby Jeeter” formats set velocity benchmarks. Ideal for potency-seeking, convenience-first shoppers.
• STIIIZY (pre-rolls & vapes): strong brand equity across West Coast markets; 40’s infused pre-rolls are consistent top-tens.
• Wyld (gummies): multi-state edible leader; effect-stacked SKUs like CBN sleep blends dominate rankings.
• Kiva / Camino (gummies & chocolate): Camino Midnight Blueberry (THC+CBN) is a national “sleep” hero; Kiva chocolate retains premium share with flavor + minor cannabinoid positioning.
• Cann / Uncle Arnie’s / Keef (beverages): early-mover advantage in a fast-growing but small slice; recruit alcohol moderators and social sippers with clear dose and fast onset.

What this Means for Wholesalers & Retail Buyers

1. Lead with effects, not just strains. Sleep, calm, focus, and socialize continue to organize baskets. Edibles with THC+CBN and balanced cannabinoid stacks have persistent pull; pair them with clear shelf talkers and bedtime merchandising.
2. Allocate space for infused pre-roll variety. Maintain a ladder from classic (non-infused) singles to diamond/rosin-infused multi-packs. The latter deliver margin and repeat.
3. Curate a “real-inputs” vape set. Prioritize live resin and rosin callouts; merchandise tasting notes (terpenes) and source material to justify premium pricing.
4. Test beverages with purpose. Even at small share, drinks are climbing; focus on best-in-class brands, sessionable doses (2–5 mg), cold-box visibility, and cross-shop with NA beer/wine alternatives.