Consumer Trends

From Coast to Coast: The Real Trends Driving Wholesale Cannabis Right Now

National cannabis wholesalers are navigating a market defined by uneven demand growth, persistent price compression, and rapid category mix shifts.

The Local Flavor Factor: What Really Drives Wholesale Demand

Regional tastes don’t just nudge the wholesale market; they reorganize it. Mature West Coast states, fast-growing Midwest markets, and newly opened East Coast programs each pull very different volumes by category, potency band, and price tier.

Understanding Luxury Cannabis: How Premium Brands Influence Pricing

Luxury cannabis has moved from marketing buzzword to a real price tier that influences what retailers pay—and what consumers ultimately spend.