Keef to Cann to Hi-Fi: The Brands Powering Cannabis Beverage Growth

Short answer: yes—and growing fast. New analyses peg U.S. THC-beverage sales at roughly $1.0–$1.1B in 2024, with momentum continuing into 2025 as formats diversify and distribution expands. Global forecasters likewise project steep growth this decade as consumers seek sessionable, low-dose, alcohol-alternative options.

Two forces are driving demand:

  1. Marijuana-derived drinks (sold through licensed dispensaries) gaining flavor variety, faster onset tech, and brand recognition; and
  2. Hemp-derived, compliant THC drinks (often sold in liquor and grocery channels) expanding access outside dispensaries, pulling in “sober-curious” shoppers.

Brands with Traction

1. Cann – “Social Tonics”

Light, sessionable seltzers (typically 2–5 mg THC per can) with culinary flavor profiles. Brand momentum remains strong in adult-use markets, aided by broad awareness and on-premise activations.
Website: drinkcann.com
Find it: Cann’s store locator covers multiple states; availability includes licensed dispensaries in CA/IL/MA/NY and delivery platforms.

2. Keef Brands – Classic cannabis sodas

Category pioneer with cola, root beer, orange, and other nostalgic SKUs in multiple potencies.
Website: keefbrands.com
Find it: Use Keef’s Find Products tool for dispensaries nationwide; examples include multi-store chains such as LivWell (CO).

3. Lagunitas Hi-Fi Sessions (with ABX)

Hop-forward, non-alcoholic “beer-adjacent” seltzers with balanced THC:CBD options.
Website/locator: lagunitashifi.com
Find it: Limited to CA and CO dispensaries; examples include MedMen DTLA (CA) and delivery menus like HERB in Los Angeles.

4. LEVIA – Massachusetts-born cannabis seltzer (now under AYR)

Strain-inspired “Achieve/Chill/Focus” flavor set with 5 mg THC variants.
Website: levia.buzz
Find it: Strong presence in Massachusetts; examples include AYR Back Bay (Boston) and independent retailers like Perpetual (Millbury).

5. Pabst Labs High Seltzer – Heritage name, modern format

PBR’s cannabis arm produces 5–10 mg THC seltzers with sizable CA footprint and dedicated production capacity.
Website: pabstlabs.com
Find it: Store list includes Sweet Flower (LA), Deli by Caliva (Bellflower), From The Earth (Long Beach), Haven (Maywood), plus Planet 13 Orange County and Wellgreens.

6. Uncle Arnie’s – High-dose value leader

Known for 100 mg “8-oz” formats and fruit-forward SKUs; a top seller in value and high-potency segments.
Website: unclearnies.com
Find it: California locations include Harborside Oakland; multi-state placements include Sol Flower (AZ) and Puff Cannabis Company (MI). CA retailers like Hikei also list brand inventory.

7. WYNK – Hemp-derived, compliant THC seltzer

Zero-sugar seltzers in 2.5–10 mg sizes; notable because they’re generally not sold in dispensaries and instead appear in liquor/grocery—broadening reach beyond the cannabis channel.
Website/locator: drinkwynk.com
Find it: Use the brand’s locator for retailers (e.g., Binny’s, Cub Foods) and DTC shipping where legal.

Note: Availability is highly state-specific and fluid. Always confirm with the brand’s locator and the dispensary’s live menu before heading out.

Why the Category Works Now

  • Occasion fit vs. alcohol: Low-dose, fast-onset formulations let consumers moderate and socialize without hangovers—capturing “better-for-you” alcohol-replacement demand.
  • Retail reach expanding: Hemp-derived beverages are unlocking liquor/grocery retail, while marijuana-derived drinks gain prime fridge space in top dispensaries and delivery platforms.
  • Supply-side investment: Purpose-built beverage facilities and co-packing capacity (e.g., Pabst Labs) are improving quality, consistency, and scale.

What to Watch

  • Regulatory whiplash: States are tightening rules on intoxicating-hemp sales; enforcement varies (see Virginia crackdowns). Brands must navigate changing potency/ratio caps and labeling requirements.
  • Convergence with Big Alcohol: Major beverage companies are testing the waters; if federal rules evolve, expect rapid distribution and marketing muscle to accelerate adoption.

Quick “Where to Buy”

  • Cann: (dispensaries in CA/IL/MA/NY; marketplace listings on Weedmaps).
  • Keef: (e.g., LivWell locations in CO).
  • Lagunitas Hi-Fi (ABX): (CA/CO), seen at MedMen DTLA and HERB delivery.
  • LEVIA: (MA), with listings at AYR Back Bay and Perpetual.
  • Pabst Labs High Seltzer: Sweet Flower (LA), Planet 13 Orange County, and Wellgreens.
  • Uncle Arnie’s: Harborside Oakland (CA), Sol Flower (AZ), and Puff (MI).
  • WYNK (hemp-derived): typically liquor/grocery, not dispensaries.

Bottom Line

Consumer demand is real and rising—especially for low-dose, flavor-forward seltzers and hop-style spritzers that slot into social, alcohol-adjacent occasions. Dispensary-only brands (Cann, Keef, LEVIA, Lagunitas/ABX, Uncle Arnie’s, Pabst Labs) are scaling in core adult-use states, while hemp-derived players (WYNK and peers) expand awareness beyond the dispensary wall. Expect faster growth where cold-chain merchandising, demoing, and compliant cross-channel distribution are dialed in.